Live Aloha - The Concept

Aloha!  -  You have probably heard the word  before, and even may be aware of its multiple meanings...  But Aloha goes far beyond being a word, it is the essence of life.  It is the beautiful thread that makes up the fabric of our being.  It is care, it is love, it is giving, it is respect and it is beauty.

We are not your typical contractors...   Although that is what we do.  Providing Florida's First Coast  communities of Ponte Vedra, Jacksonville Beach, Atlantic Beach, St Johns, St Augustine and others with artisan quality painting and Landscape Services.


On the inside we not only paint, but we help you create the perfect feeling for each room of the house.  We will help with color selection and matching,  fabrics, and also staging and decorating.  Long time Maui resident Katrina "Kat" Merritt  has the gift and passion for interiors...  All with Aloha!


On the outside, it begins with landscape design.  Our landscape designer cut his teeth in the landscape industry on the island of Oahu in 1987.  With the beauty of the islands as inspiration, and the spirit of Aloha as our foundation we are excited about the possibilities for your project, finding the perfect solution to your outside spaces and bringing Aloha in the process.  We provide landscape design &  H.O.A. plan service to gain approval for your project.  We will work with you through the process, selecting the perfect materials and vegetation to create your own paradise. 


We created Live Aloha - Inside and Out with the purpose of building a company where quality is in everything we do, care is genuine not only for the workmanship, but for our clients and for each other.   When you love what you do, and you do it with love, beauty happens.  Our mission is to bring the Aloha spirit to everything we do and to everyone we meet.  We are glad that you are here and we hope to be blessed by the opportunity to serve you.   


by Curby Rule


For those who follow the path of Huna, or are fortunate enough to live in Hawai'i, it is common for us to use the word Aloha. We use it in greetings and farewells and in expressing love. But the word means even more, it is a way of life.


Besides these common meanings, the word Aloha holds within itself all one needs to know to interact rightfully in the natural world. These insights describe an attitude or way of life sometimes called "The Aloha Spirit" or "The Way of Aloha".


The spirit of Aloha was an important lesson taught to the children of the past because it was about the world of which they were a part. One early teaching goes like this:


Aloha is being a part of all, and all being a part of me. When there is pain - it is my pain. When there is joy - it is also mine. I respect all that is as part of the Creator and part of me. I will not willfully harm anyone or anything. When food is needed I will take only my need and explain why it is being taken. The earth, the sky, the sea are mine to care for, to cherish and to protect. This is Hawaiian - this is Aloha!

As the child grew, the need for a fundamental code of ethics was taught. This code is found within a deeper layer of the meaning of the word Aloha. The code is derived from one of the acronymic meanings of Aloha.

A, ala, watchful, alertness 

L, lokahi, working with unity 

O, oia'i'o, truthful honesty 

H, ha'aha'a, humility 

A, ahonui, patient perseverance

The kahuna David Bray interprets this code as "Come forward, be in unity and harmony with your real self, God, and mankind. Be honest, truthful, patient, kind to all life forms, and humble." He also stated that to the Hawaiian of old, Aloha meant "God in us."


So far, within Aloha, we have found an explanation of our place in the world and a code of ethics to help us with our interactions in the world. The only thing we are missing is our "prime directive" while we are here, and that too can be found within the root words that make up Aloha.


alo, 1. sharing 2. in the present 

oha, joyous affection, joy 

ha, life energy, life, breath

Using Hawaiian language grammatical rules, we will translate this literally as "The joyful sharing of life energy in the present" or simply "Joyfully sharing life".


The Hawaiians have no word for "nature" as in the sense of "being outside in nature", but they do have a word for "world" or "Earth". The word is honua and it also means "background" or "foundation". The ancient Hawaiians did not view nature as being something separate from themselves because nature was their reality. So, Where is in Nature, the foundation of our physical world.


To find the answer to Why, we must look deeper.


If we look at the root words in honua we find the word ho'o-nu a. Some of the meanings of this word are: 1. to give generously and continuously; 2. to indulge as a child; and 3. surging, rising in swells, as the sea. So, a deeper meaning of honua is that the foundation of our physical reality, Nature, is continuously and generously giving to satisfy our needs and fulfill our wishes. But here is also a meaning of give and take. Just as the rising swells of the sea recede to gain renewed energy, Nature must also "recede" to renew Itself and give strength to the foundation of our reality. So, just as Nature gives of itself to us, we must give of ourselves back to Nature.


...It is in Nature that we can discover the wonder of our existence here on Earth. Where else but in Nature is the spirit of Aloha easier to experience? Its beauty is awe-inspiring and energizing and draws you into the present moment, not unlike the feelings brought on by love and joy...


...Aloha is indeed a way of life, an attitude and it even contains guidelines to help us in our lives. It is most definitely a "word to the wise."


In closing, I'd like to bring to mind another old saying, "a picture is worth a thousand words" and point out that Aloha is a perfect example that in the Hawaiian language sometimes the opposite of this saying is true as well. So, the next time you greet a friend with "Aloha," hold its meanings close to your heart and think of the picture you're painting. It is indeed a beautiful world.





  • Facebook B&W